Social Capital and Competitive Advantage: Empirical Evidence from Travel and Tourism Industries in Saudi Arabia

Al-Hazmi, Nabil Mohemmed

:: International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies

http://TuEngr.com

ISSN 2228-9860
eISSN 1906-9642
CODEN: ITJEA8

FEATURE PEER-REVIEWED ARTICLE

Vol.13(6)(2022)

Social Capital and Competitive Advantage: Empirical Evidence from Travel and Tourism Industries in Saudi Arabia

Nabil Mohemmed Al-Hazmi(Department of Marketing, College of Business Administration, Prince Sattam bin Abdulaziz University, KINGDOM of SAUDI ARABIA).

Disciplinary: Management (Marketing), Tourism.
➤ FullText

doi: 10.14456/ITJEMAST.2022.110

Keywords: Competitive Advantage; Social Capital; Tourism industry; internal marketing

Abstract
This study aims to analyse the effect of social capital on competitive advantage in Saudi Arabia's travel and tourist businesses. This study employs a survey methodology to collect data from deputy directors, heads of departments, and employees in the travel and tourism businesses in the Al-Kharj Governorate. 250 employees comprise the final sample. This study reveals that travel and tourist organisations have a high level of internal social capital and achieve an increased competitive advantage when using descriptive statistics and simple and multiple regressions. Additionally, this study discovers a positive and statistically significant relationship between internal marketing and competitive advantage. This study proposes that travel and tourism businesses develop an internal social capital department due to the critical role of social capital in strengthening these organisations' competitive advantages.
Paper ID: 13A6E
Cite this article:

Al-Hazmi N. M. (2022). Social Capital and Competitive Advantage: Empirical Evidence from Travel and Tourism Industries in Saudi Arabia. International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies, 13(6), 13A6E, 1-8. http://TUENGR.COM/V13/13A6E.pdf DOI: 10.14456/ITJEMAST.2022.110

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