International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies

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:: International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies

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ISSN 2228-9860
eISSN 1906-9642
CODEN: ITJEA8


FEATURE PEER-REVIEWED ARTICLE

Vol.13(6)(2022)

  • Social Capital and Competitive Advantage: Empirical Evidence from Travel and Tourism Industries in Saudi Arabia

    Nabil Mohemmed Al-Hazmi(Department of Marketing, College of Business Administration, Prince Sattam bin Abdulaziz University, KINGDOM of SAUDI ARABIA).

    Disciplinary: Management (Marketing), Tourism.

    ➤ FullText

    doi: 10.14456/ITJEMAST.2022.110

    Keywords: Competitive Advantage; Social Capital; Tourism industry; internal marketing

    Abstract
    This study aims to analyse the effect of social capital on competitive advantage in Saudi Arabia's travel and tourist businesses. This study employs a survey methodology to collect data from deputy directors, heads of departments, and employees in the travel and tourism businesses in the Al-Kharj Governorate. 250 employees comprise the final sample. This study reveals that travel and tourist organisations have a high level of internal social capital and achieve an increased competitive advantage when using descriptive statistics and simple and multiple regressions. Additionally, this study discovers a positive and statistically significant relationship between internal marketing and competitive advantage. This study proposes that travel and tourism businesses develop an internal social capital department due to the critical role of social capital in strengthening these organisations' competitive advantages.

    Paper ID: 13A6E

    Cite this article:

    Al-Hazmi N. M. (2022). Social Capital and Competitive Advantage: Empirical Evidence from Travel and Tourism Industries in Saudi Arabia. International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies, 13(6), 13A6E, 1-8. http://TUENGR.COM/V13/13A6E.pdf DOI: 10.14456/ITJEMAST.2022.110

References

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  2. Al-Hazmi, N. (2020). Internal marketing policies and procedures at Prince Sattam Bin Abdulaziz University and the extent of workers' satisfaction. Management Science Letters, 10(7), 1427-1436.
  3. Al-Hazmi, N.(2020). Develop an internal marketing scale and test the validity of its application. King Saud University Journal, 22(1), 267-239.
  4. Al-Hazmi, (2017). Impact of Total Quality Management on Marketing of Tourism Services An Applied Study on Hotels located in Al-Kharj City in KSA, International Journal of Management & Economics Invention, 4(1), 1595-1605.
  5. Al-Otaibi, B. (2015). Marketing university services and their role in improving the competitive capabilities of Saudi universities. PhD Thesis, Umm Al-Qura University, Saudi Arabia.
  6. Awath, M. (2017). The role of intellectual capital in achieving competitive advantage in health organisations. Master's Thesis, Hebron University, Palestine.
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  8. Khamees, A. (2018). The application of intellectual capital in higher education organisations. Educational Administration Journal, 18(1), 249-275.
  9. Al-Khatabat, A. (2019). The impact of the application of internal marketing in tourism organisations on the quality of tourism services in Algeria - Study on a sample of staff and guests of Algerian hotels. College of Economic, Operational and Commercial Sciences, 12(2), 331-348.
  10. Lousia, F. (2019). The role of intellectual capital in achieving the competitive advantage of industrial organisations. Unpublished Master's Thesis, University of Mohamed Khedir, Algeria.
  11. Mussa, Z. (2020). The impact of professional capital on sustainable competitive advantage. Unpublished Master's Thesis, University of the Middle East, Amman.
  12. Noman, M. (2020). Studying the role of social capital in Yemeni banks. Taiz University Journal for Studies and Research, 2(1), 348-365.
  13. Sadiq, D. (2017). The impact of internal marketing on the performance of workers in tourism organisations. Al-Rafidain Journal of Studies, 29(1), 49-65.
  14. Zubair, M. (2019). Investing in intellectual capital as an entry point to create a competitive advantage. Journal of Administrative Sciences, 10(2), 312-328.


Other issues:
Vol.13(4)(2022)
Vol.13(3)(2022)
Vol.13(2)(2022)
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