The Effect of  Digital Medium as a Facilitator of Appliances Buying Decisions in NOIDA

Neeraj Bali

:: International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies

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ISSN 2228-9860
eISSN 1906-9642
CODEN: ITJEA8

FEATURE PEER-REVIEWED ARTICLE

Vol.13(6)(2022)

The Effect of Digital Medium as a Facilitator of Appliances Buying Decisions in NOIDA

Neeraj Bali (Department of Management, Wollega University, ETHIOPIA).

Disciplinary: Business Management & Application of Information Technology.
➤ FullText

doi: 10.14456/ITJEMAST.2022.125

Keywords: DigitalMedium; Facebook; Twitter; YouTube; Indian online customers; Buying decision; Python 3.

Abstract
This research was to find the effect of digital medium on buying decisions of customers in the appliance industry. The researcher could conclude the degree of effect major digital medium elements had on the appliances buying decisions of LG Electronics in NOIDA. This study used the explanatory research design and multilinear regression model run by the programing language Python 3. To achieve the paper's purposes, this study collected the information from LG Electronics customers by designing a questionnaire according to the hypotheses of this study. The questionnaire was distributed to a sample of 384 by random sampling. The studied model concludes that Facebook and YouTube are the most critical digital medium elements for customers, in influencing their buying decisions. Twitter has the lowest impact on the buying decisions.
Paper ID: 13A6T
Cite this article:

Bali, N. (2022). The Effect of Digital Medium as a Facilitator of Appliances Buying Decisions in NOIDA. International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies, 13(6), 13A6T, 1-9. http://TUENGR.COM/V13/13A6T.pdf DOI: 10.14456/ITJEMAST.2022.125

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