International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies

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:: International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies

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ISSN 2228-9860
eISSN 1906-9642
CODEN: ITJEA8


FEATURE PEER-REVIEWED ARTICLE

Vol.13(6)(2022)

  • The Effect of Digital Medium as a Facilitator of Appliances Buying Decisions in NOIDA

    Neeraj Bali (Department of Management, Wollega University, ETHIOPIA).

    Disciplinary: Business Management & Application of Information Technology.

    ➤ FullText

    doi: 10.14456/ITJEMAST.2022.125

    Keywords: DigitalMedium; Facebook; Twitter; YouTube; Indian online customers; Buying decision; Python 3.

    Abstract
    This research was to find the effect of digital medium on buying decisions of customers in the appliance industry. The researcher could conclude the degree of effect major digital medium elements had on the appliances buying decisions of LG Electronics in NOIDA. This study used the explanatory research design and multilinear regression model run by the programing language Python 3. To achieve the paper's purposes, this study collected the information from LG Electronics customers by designing a questionnaire according to the hypotheses of this study. The questionnaire was distributed to a sample of 384 by random sampling. The studied model concludes that Facebook and YouTube are the most critical digital medium elements for customers, in influencing their buying decisions. Twitter has the lowest impact on the buying decisions.

    Paper ID: 13A6T

    Cite this article:

    Bali, N. (2022). The Effect of Digital Medium as a Facilitator of Appliances Buying Decisions in NOIDA. International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies, 13(6), 13A6T, 1-9. http://TUENGR.COM/V13/13A6T.pdf DOI: 10.14456/ITJEMAST.2022.125

References

  1. Al-Azzam, A. F., & Al-Mizeed, K. (2021). The Effect of Digital Marketing on Purchasing Decisions: A Case Study in Jordan. Journal of Asian Finance, Economics, and Business, 8(5), 455-463. DOI: 10.13106/jafeb.2021.vol8.no5.0455
  2. Euajarusphan, A. (2021). Online Social Media Usage Behavior, Attitude, Satisfaction, and Online Social Media Literacy of Generation X, Generation Y, and Generation Z. SSRN Electronic Journal. DOI: 10.2139/ssrn.3998457
  3. Gupta, S., & Chopra, C. (2020). Impact Of Social Media On Consumer Behaviour. http://www.researchgate.net/publication/342638389_Impact_Of_Social_Media_On_Consumer_Behaviour
  4. Kumar, R. (2013). Social Media Strategy Review: LG India. https://www.socialsamosa.com/2013/01/social-media-strategy-review-lg-india/
  5. Nosto. (2021). How Does Social Media Influence Consumer Behavior? 14 Stats | Stackla. https://www.nosto.com/blog/how-does-social-media-influence-customer-behavior/
  6. Ramsunder, M. (2011). The Effect of Digital Medium on purchase decision in the tyre industry. Nelson Mandela Metropolitan University Business School. pp40-46.
  7. Voramontri, D., & Klieb, L. (2019). Impact of social media on consumer behavior. International Journal of Information and Decision Sciences, 11(3), 209-233. DOI: 10.1504/ijids.2019.101994
  8. Wolny, J. (2014). Marketing transformations: Re-thinking marketing, digital-first. Journal of Direct, Data and Digital Marketing Practice, 16(2), 150-151. DOI: 10.1057/dddmp.2014.57


Other issues:
Vol.13(5)(2022)
Vol.13(4)(2022)
Vol.13(3)(2022)
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