:: International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies
http://TuEngr.com
ISSN 2228-9860
eISSN 1906-9642
CODEN: ITJEA8
FEATURE PEER-REVIEWED ARTICLE
Vol.13(7)(2022) |
Impacts of Marketing Mix on Organization Trustworthiness: A Case of Indian Small and Middle Enterprise Companies
Neeraj Bali
(Department of Management, Wollega University, ETHIOPIA).
Disciplinary: Management.
doi: 10.14456/ITJEMAST.2022.130
Keywords: Marketing strategy; Organization trustworthiness; Marketing in India; Python 3 Analysis; India SME.
AbstractThe study focuses on the effect of the marketing mix (product, price, place, and promotion) on the organization's trustworthiness of Indian small and middle-sized companies. The explanatory design was used to complete the research and find the conclusions. The study was able to analyze the degree of impact of independent variables on the dependent variable. Company trustworthiness is a dependent variable in this study which is an asset to any organization to stand out amongst the competition to get a competitive advantage. Price was one of the most prominent factors which had an impact on an organization's trustworthiness. The second most important independent variable which has an impact on the dependent variable was the "Product"Paper ID: 13A7D
Cite this article:
Bali, N. (2022). Impacts of Marketing Mix on Organization Trustworthiness: A Case of Indian Small and Middle Enterprise Companies. International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies, 13(7), 13A7D, 1-7. http://TUENGR.COM/V13/13A7D.pdf DOI: 10.14456/ITJEMAST.2022.130
References
- Baig, M. W., Qamar, S., Fatima, T., Khan, A. M., & Ahmed, M. (2020). The Impact of Marketing Mix and Customer Value on Customer Loyalty. https://mpra.ub.uni-muenchen.de/104683/
- Dawar, N. (2013, December). When Marketing Is Strategy. Retrieved from Harvard Business Review website: https://hbr.org/2013/12/when-marketing-is-strategy
- Mokrova, L., Kosorukova, I. V., Ivlieva, N. N., Rodin, A., & Trifonov, I. V. (2020). The business reputation of the organization: Terminology, technology and management. Journal of Advanced Research, 12(S3), 144-154.
- Radek, R., Hanusova, H., & Lipovska, Z. (2021). The Importance of Marketing Strategy for Creating and Maintaining Goodwill for Construction Companies. Journal of International Business Research and Marketing, 6(2), 21-26. DOI: 10.18775/jibrm.1849-8558.2015.62.3004
- UoP, C. (2020). Marketing Mix. Retrieved from http://www.uop.edu.pk/ocontents/marketing%20mix.pdf
Other issues:
Vol.13(6)(2022)
Vol.13(5)(2022)
Vol.13(4)(2022)
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