Electronic Bikes Brand Awareness in Hanoi: Vietnam Green Consumptions

Duc, Phan Minh; Ngoc, Dai Hong; Anh, Duong Ngoc

:: International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies

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ISSN 2228-9860
eISSN 1906-9642
CODEN: ITJEA8

FEATURE PEER-REVIEWED ARTICLE

Vol.13(7)(2022)

Electronic Bikes Brand Awareness in Hanoi: Vietnam Green Consumptions

Phan Minh Duc (Faculty of Political Economics, Academy of Journalism and Communication, Hanoi, VIETNAM),
Dai Hong Ngoc (Hoa Lac Gym, Hanoi, VIETNAM),
Duong Ngoc Anh (Faculty of Political Economics, Academy of Journalism and Communication, Hanoi, VIETNAM).

Disciplinary: Business Administration (Marketing Management, Branding).
➤ FullText

DOI: 10.14456/ITJEMAST.2022.137

Keywords: Brand awareness; Electronic Bike; Espero; Hanoi; Green Consumption; Marketing; Vietnam.

Abstract
Using electric vehicles in transportation is a green consumption trend that has been increasingly becoming popular all over the world. In the developing countries of Southeast Asia, the use of motorbikes is still a familiar daily activity for the vast majority of people in urban areas. Therefore, this paper has used survey and interview methods to clarify the brand perception of Vietnamese users (especially in the Hanoi capital) about an electric motorcycle brand (Espero). The research has intended to contribute to clarifying the perception of customers in consuming electric motorcycle products in many aspects such as trademark, design, brand ambassador or logo and slogan of the product. Accordingly, what needs to be done to make green vehicles more popular is still pending for businesses and authorities to pursue.
Paper ID: 13A7K
Cite this article:

Phan Minh Duc, Dai Hong Ngoc, Duong Ngoc Anh (2022). Electronic Bikes Brand Awareness in Hanoi: Vietnam Green Consumptions. International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies, 13(7), 13A7K, 1-13. http://TUENGR.COM/V13/13A7K.pdf DOI: 10.14456/ITJEMAST.2022.137

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