International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies


:: International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies

ISSN 2228-9860
eISSN 1906-9642



  • Public Relations Education in Saudi Arabia: An Overview of Educators' and Practitioners' Perspectives

    Aljabri Abdullah (School of Communication, Universiti Sains Malaysia (USM), Penang, MALAYSIA, Department of Journalism and Media, College of Arts and Humanities, Jazan University, SAUDI ARABIA),
    Jamilah Ahmad (School of Communication, Universiti Sains Malaysia (USM), Penang, MALAYSIA).

    Discipline: Communication, Education, Public Relations.

    ➤ FullText

    doi: 10.14456/ITJEMAST.2022.176

    Keywords: Curricula, Learning resources, Higher education, Undergraduates, Labour market, Profession Qualifications, Course Materials.

    The rapid growth of technological advancement and changes in Saudi Arabia have significantly influenced how public relations is taught and practised in the country. Future PR practitioners must be prepared to meet the growing and changing global workforce expectations. Thus, this study explores the current state of undergraduate public relations education in Saudi Arabia. The study employed a qualitative research design using an in-depth interview method. The study informants were public relations educators and practitioners in Saudi Arabia. Resultantly, undergraduate public relations education is unstable as higher education institutions cannot equip undergraduates with the necessary skills and abilities to meet the labour market requirements in the country. The lack of shared PR education development is evident in the curricula, books, and learning resources. The study also identified critical PR education flaws, such as poor subject content and the lack of practical aspects and relevant courses. Eventually, the study provided several vital recommendations to improve undergraduate public relations education in Saudi Arabia. Future studies can comprehensively investigate specific institution-related variables that influence graduate career readiness from theoretical and practical viewpoints.

    Paper ID: 13A9H

    Cite this article:

    Abdullah, A., Ahmad, J. (2022). Public Relations Education in Saudi Arabia: An Overview of Educators' and Practitioners' Perspectives. International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies, 13(9), 13A9H, 1-13. http://TUENGR.COM/V13/13A9H.pdf DOI: 10.14456/ITJEMAST.2022.176


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