FEATURE PEER-REVIEWED ARTICLE

• EFFECTS OF CULTURAL SPACE ON INTERNATIONAL BUSINESS INTERACTIONS

  GHAZI BEN SAAD, and MUZAFFAR ABBAS (Department of Business Administration, Community College, Prince Sattam Bin Abdulaziz University, Alkharj, SAUDI ARABIA ).
  

  Disciplinary: Multidisciplinary (Management Science (Cultural-based Business Management, International Business Management), Intercultural and Cross-cultural Studies, Globalization Study).

  ➤ FullText

  DOI: 10.14456/ITJEMAST.2020.248

  Keywords: Cultural distance; Cultural adjustment; Cultural approach; Sociocultural adjustment; Culture and behavior; International management; Globalization.

  Abstract
  This paper's main purpose revisits the traditional vision of a cultural approach to international management, and hence proposes some new insights with regard to the present context of transforming societies. Starting from the examination of cultural distance paradoxical effects, we show that both Hofstede's (1980) ideological perspective and Kogut and Singh's (1988) mathematical conceptualization cannot fully explain intercultural interactions. Hofstede's methodology will be discussed to point out some fallacies and how to overcome them; apart from the (ir)relevance of individualism and masculinity indexes, we argue that cultural distance must be regarded entirely independent from uncertainty avoidance. Besides, we suggest that Kogut and Singh's mathematical index is inadequate unless some key properties are included in the construction of such the index. We suggest that temporal instability, asymmetry, intra-country heterogeneity, and transitivity of cultural distances are useful in understanding the process of sociocultural adjustment.
  

  Paper ID: 11A13B

  Cite this article:

  SAAD, G.B., ABBAS, M. (2020). EFFECTS OF CULTURAL SPACE ON INTERNATIONAL BUSINESS INTERACTIONS. International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies, 11(13), 11A13B, 1-17.

  
  
  

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