International Transaction Journal of Engineering,
Management, & Applied Sciences & Technologies


:: International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies

ISSN 2228-9860
eISSN 1906-9642


Vol.11(16) (2020)

  • Value-added Technology Selection Model for Small and Medium Real Estate Developers in Thailand

    Pathompong Charoensuk (Department of Innovative Real Estate Development, Faculty of Architecture and Planning, Thammasat University, Pathumthani, Thailand),
    Sittichai Naksukskul (PTT Research and Technology Institute, Bangkok, Thailand),
    Damrongsak Rinchumphu (Center of Excellence for Natural Disaster Management (CENDIM), Chiang Mai University, Thailand and Department of Civil Engineering, Faculty of Engineering, Chiang Mai University, Thailand).

    Disciplinary: Business Administration and Real Estate Development.

    ➤ FullText

    DOI: 10.14456/ITJEMAST.2020.310

    Keywords: Technology selection; Real estate entrepreneur; Real estate developer; Value-added house; Gen-Y customer; Residential real estate project; Multiple-criteria decision-making (MCDM); Small and medium enterprises (SME); Ease of use; Consistency Ratio (CR); Analytic Hierarchy Process (AHP); Generation-Y consumers.

    According to the Twelfth National Economic and the Social Development Plan and the Office of Small and Medium Enterprises Promotion, the Thailand Government's policies place importance on national economic development by enhancing innovative capability to strengthen domestic enterprises, as well as trying to stimulate greater use of technology to drive the national economy. This study focuses on technology selection for value-adding in residential real estate projects of small and medium real estate developers, which are grouped to the energy technology, health technology, and assistive technology. This is a qualitative study using the Analytic Hierarchy Process (AHP) to study the weighted scores of various factors and to recommend technology selection guidelines for value-adding for small and medium real estate developers. The results of this study showed that the weighted score of the Ease of Use factor is the highest score for technology selection for small and medium real estate developers. Meanwhile, the Initial Investment factor and Return on Investment factor are ranked as the second and third highest scores, respectively. In contrast, Efficiency, Specialist, and Material are ranked as the three lowest factors. Consequently, the results of this study could be applied as a technology selection tool to evaluate and select suitable technology for small and medium real estate developers.

    Paper ID: 11A16A

    Cite this article:

    Charoensuk, P., Naksukskul, S., Rinchumphu, D. (2020). Value-added Technology Selection Model for Small and Medium Real Estate Developers in Thailand. International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies, 11(16), 11A16A, 1-12.


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