:: International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies
FEATURE PEER-REVIEWED ARTICLE
Soad Abdullah Al-Meshal (Department of Marketing, College of Business, King Saud University, Riyadh, SAUDI ARABIA),
Ghada Ahmed ALdrees (Customer Experience Measurement Department, Ministry of Culture, SAUDI ARABIA),
Haseebullah (Department of Marketing, College of Business, King Saud University, Riyadh, SAUDI ARABIA),
Fozi Ali Belhaj (Faculty of Business Studies, Arab Open University, Riyadh, SAUDI ARABIA).
Disciplinary: Management Sciences (Business Management).
Keywords: Luxury brands, Saudi Arabia, Authenticity, Purchase intention; Social influence, Perceived value; Customer's behavior.
Paper ID: 11A16S
Cite this article:
Soad Abdullah Al-Meshal, S. A., ALdrees, G. A., Haseebullah, Belhaj, F. A. (2020). Effects of Luxury Brand Authenticity on Purchase Intention: An Empirical Investigation among Saudi Arabian Customers. International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies, 11(16), 11A16S, 1-9. http://doi.org/10.14456/ITJEMAST.2020.328
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