International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies


:: International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies

ISSN 2228-9860
eISSN 1906-9642


Vol.11(16) (2020)

  • Effects of Luxury Brand Authenticity on Purchase Intention: An Empirical Investigation among Saudi Arabian Customers

    Soad Abdullah Al-Meshal (Department of Marketing, College of Business, King Saud University, Riyadh, SAUDI ARABIA),
    Ghada Ahmed ALdrees (Customer Experience Measurement Department, Ministry of Culture, SAUDI ARABIA),
    Haseebullah (Department of Marketing, College of Business, King Saud University, Riyadh, SAUDI ARABIA),
    Fozi Ali Belhaj (Faculty of Business Studies, Arab Open University, Riyadh, SAUDI ARABIA).

    Disciplinary: Management Sciences (Business Management).

    ➤ FullText

    DOI: 10.14456/ITJEMAST.2020.328

    Keywords: Luxury brands, Saudi Arabia, Authenticity, Purchase intention; Social influence, Perceived value; Customer's behavior.

    This research investigated the effects of luxury brand authenticity on purchase intentions. An empirical investigation was conducted. A total of 184 respondent's data were considered. Data were collected by utilizing different social media channels. These responses were validated and considered after initial screening. Constructs of the study were luxury brand authenticity, perceived value, social influence, and purchase intention. A total of five hypotheses were tested by using the Statistical Package for Social Sciences (SPSS). Results of the study show a significant relationship among the considered constructs. Such as brand authenticity and purchase intention, brand authenticity and perceived value, perceived value and social influence, social influence, and purchase intentions were found significant.

    Paper ID: 11A16S

    Cite this article:

    Soad Abdullah Al-Meshal, S. A., ALdrees, G. A., Haseebullah, Belhaj, F. A. (2020). Effects of Luxury Brand Authenticity on Purchase Intention: An Empirical Investigation among Saudi Arabian Customers. International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies, 11(16), 11A16S, 1-9.


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