International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies


:: International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies

ISSN 2228-9860
eISSN 1906-9642


Vol.11(15) (2020)

  • Talent Management and the Digital Journey: Case Studies on the Apparel SMEs in Malaysia

    Joyce F.Y. Leu (Department of Business Studies, HELP University, MALAYSIA),
    Masri Ridzuan (Faculty of Management and Business, Manipal International University, MALAYSIA).

    Disciplinary: Management Science (SME Business Management, Digital Business Management, HRM, Technology in Business Management).

    ➤ FullText

    DOI: 10.14456/ITJEMAST.2020.297

    Keywords: Omni-channel retailing; Talent management; Malaysia apparel business; Apparel SMEs; Digital business; Dynamic capabilities; Online apparel firm; Digital talent; Business digital infrastructure; Talented employees, Apparel business strategy; ASEAN business.

    Due to the disruptive technology in the 4th industrial revolutions, many changes have taken place in the apparel industry. The 4th industrial revolution has been described as the new modes of production, consumption patterns will transform all the major industrial systems. The technologies played important roles in the apparel industry include 3D designs, digital printings, RFID, automated manufacturing. With a massive transformation, many retail stores still use pre-internet business methods, due to a shortage of talent and relevant infrastructure. The objective of this study to understand the processes of how apparel SMEs successfully internationalize their businesses through the integration of talent and technological infrastructure. The studied firms have been using the omni-channel method in digital businesses including the merchandise team, digital marketing, and other managerial talents to ensure the success of the whole process. These include the design of the product, triangle manufacturing, and retail stores to the delivery of the products to consumers. Malaysian firms put the focus on Singapore due to purchasing power, cultural similarity, and geographical distance. Nevertheless, with the omni-channel of online business in Singapore, the performance in retail stores is still better than the online sales but the digital businesses are growing and it is necessary to embrace digital business.

    Paper ID: 11A15I

    Cite this article:

    Leu, J.F.Y., Ridzuan, M. (2020). Talent Management and the Digital Journey: Case Studies on the Apparel SMEs in Malaysia. International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies, 11(15), 11A15I, 1-11.


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